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Superdrug set to launch “biggest ever” drop of beauty products

Tom Bottomley
23 September 2021

Superdrug is gearing up to launch its largest ever drop of new own brand and exclusive beauty products in store and online from 29 September through October.

Over 80 new launches will land across cosmetics, skincare, body and haircare, with more products being added weekly.

To kick off the “Super Drops”, a new salicylic liquid toner, Vitamin C booster serum and a ceramides moisturiser from Superdrug's brand Me+ will launch on 29 September.

Superdrug is also bolstering its Optimum skincare brand with the addition of Optimum Vitamin C, which joins the existing Optimum Retinol and Collagen ranges.

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