Sunspel launches first womenswear pop-up store in Soho
Luxury British brand Sunspel has launched a womenswear pop-up at Upper James Street, Soho, from 28 October 2021 through to January 2022.
It will be the brand's first stand-alone womenswear store, with the store design created in partnership with renowned British furniture and interior designer Fred Rigby studio.
Spanning 927 sq ft, the space will feature bespoke furniture and an environment that reflects the Sunspel brand to encourage consumers to interact with the garments in order to fully appreciate the quality and expert craftsmanship.
The store will open with a comprehensive collection of made in Scotland knitwear and loungewear, as well as Sunspel staples including the classic t-shirt which have been made in the brand’s own factory in Long Eaton, England, since the early 1900s.
Samantha Bain-Mollison Retail Director at landlord Shaftesbury said: "We are delighted that Sunspel has chosen Carnaby for their first standalone womenswear store. The brand is a great fit for our customer who is seeking premium product that they cannot buy on every high street."
