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Suit Direct to open a series of standalone stores across the UK

Sadiyah Ismailjee
24 September 2020

Men’s formalwear retailer, Suit Direct is opening a series of standalone stores across the UK throughout the next year as part of its growth strategy.

The brand owned by Baird Group, is set to launch a new flagship store on New Street in Birmingham later this week, as well another flagship store opening at Intu Metrocentre on 2 October.

Suit Direct will be opening ten new city centre stores by the end of 2020 and up to 25 within the next 18 months.

Furthermore, the new stores will offer a selection of in-store services such as bespoke measuring, free alterations and in-store kiosks where shoppers can place online orders from the website’s extensive collections.

Retail director at Suit Direct, Amanda Argent said: “With a focus on greater innovation, especially through bringing life to our digital proposition, offering quality brands and a premium, customer-focused, shopping experience we’re looking to bring back the joy of buying and wearing suits whether it be casual, in the office and more in more formal environments."

“The Birmingham store will be the first store to open in a series of new standalone stores across the UK and marks a new era in the brand’s direction as we set our sights on further expansion on the UK high street.”

“We are delighted to be growing our UK store presence. We cannot wait to be a part of the New Street shopping experience and ensure the Birmingham population stay suited and booted during these uncertain times. We want to be the go-to brand for all occasions, including weddings, races, work and prom. Our store team are excited to open the doors and offer the personal service Suit Direct has become famous for."

Suit Direct offers a range of formal and casualwear from brands including Ben Sherman, Jeff Banks, Limehaus, Racing Green and Melka, as well as stocking a variety of accessories including shoes, ties and belts.

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