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VISIT to launch first Christmas ad campaign of 2021

Tom Shearsmith
17 September 2021

With 99 days to Christmas, has announced the launch its Christmas brand ad campaign voiced by actor and TV personality, Joe Swash.

The online value retailer’s ad is this year championing those who want to get Christmas planned in good time, as Studio’s customer insights uncovered a larger group of Christmas fanatics who are keen to get their shopping done early.

The campaign will kick off with a series of 30 second adverts across TV, showcasing the brand’s Christmas range, including outdoor decorations, homewares, tableware, gifts and fashion. These ads continue up until December, with further content introduced, including a series of ITV co-branded ads showing Swash getting ready for the festivities.

The activity will be supported across digital, email, social media and with influencers throughout the season, who will support a competition for customers to win £1,000 in vouchers at three separate occasions across the season. is also partnering with Global and the UK’s biggest commercial radio station, Heart, promoting the four month campaign with a series of Christmas activities and sponsorship.

Chris Chalmers, Marketing Director of, said: “We know that families across the country are really looking forward to Christmas 2021, this year is all about people and families getting together and making up for lost time. We have created our #TeamEarly campaign with families in mind and want to help people get organised early so they can celebrate for longer.

“Joe Swash is the perfect ambassador for #TeamEarly as he is a fun and relatable family man. We are looking forward to showcasing the content we have created with him and making families Christmas extra special with our £1,000 voucher giveaway.”

Joe Swash said: “I’m really excited to be partnering with on the #TeamEarly Christmas campaign. For growing families like mine, starting Christmas preparations early is key!

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