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Strong growth continues at Jo Jo Maman Bebe

Lauretta Roberts
21 February 2019

Premium childrenswear and maternity retailer Jo Jo Maman Bebe reported a 17.6% rise in sales to £67.7m in the year to 30 June 2018, its latest filed accounts reveal.

The business, which was founded by entrepreneur Laura Tenison, recorded an impressive 12.8% increase in like-for-like sales with retail store sales up 11.9%. Domestic store sales were up 2.7% on a like-for-like basis and the business continued its UK retail expansion with seven stores opened during the period.

In addition the business made its first move into retail in the US with two stores opening during the year taking its total store portfolio across the UK, ROI and US to 90.

International wholesale (which now accounts for 5.1% of turnover) was up £300,000 and the company said it was "encouraged by positive reception to the brand from numerous territories".

Online sales achieved the biggest growth, however with sales up 28.9% to £24.7m, accounting for 36.6% of total business sales.

During the year the business invested heavily in IT and infrastructure and the set up of the US operation, with the US subsidiary making a loss of £1.2m, however it is due to move into profitability by June 2020. Overall the group's EBITDA was up 3% to £5.7m. 

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