Stripe & Stare to give away its signature soft knickers at Chelsea pop-up

Sustainable underwear label Stripe & Stare is setting up shop in London’s Duke of York Square for a two-day pop-up from 30 to 31 May, offering visitors free knickers and Little Moons mochi ice cream to celebrate the arrival of summer in its signature soft style.

The pop-up brings the brand’s cult-favourite ultra-soft knickers - made from Tencel, a sustainable fabric derived from regenerated trees - directly to customers just steps from the King’s Road.

Cathy Newnes-Smith, Stripe & Stare's CEO, told TheIndustry.fashion: "We are so excited to be popping up at Duke of York Square—just steps away from the iconic King's Road, where the brand was first conceived. The pop-up offers us an opportunity to meet both long-time fans and new customers, with a focus on helping everyone feel summer-ready with our signature underwear. Designed for comfort, breathability, and style, Stripe & Stare is the perfect choice for the sunnier days ahead.

"Come and join us, meet the team, and get inspired for Summer. Sunshine, style, soft-as-clouds underwear and some surprises await!"

@stripeandstare Come find us end of this week with @Little Moons …🍨🧊 #sustainablefashion #summer #femalefounder #popup #weekendplans #littlemoons ♬ original sound - Stripe and Stare

Founded in 2017 with a mission to create "the world’s most comfortable knickers", Stripe & Stare has become a go-to brand for consumers seeking planet-friendly comfort without compromising on style. After six years of research and development, Stripe & Stare formulated the perfect pair of everyday knickers - not traditionally sexy but certainly not frumpy.

All of its products are made from Tencel Modal, a fibre that is not only fully biodegradable but also proven to be twice as soft as cotton. The brand has also earned recognition for its commitment to transparency, ethical manufacturing and low-impact packaging.