Streetwear giant Eme Studios to open debut UK store
Spanish streetwear brand Eme Studios has signed to open a 1,500 sq ft store at Carnaby Street in London, marking its UK retail debut and its first permanent store outside of Spain.
The new space will showcase Eme Studios’ menswear, womenswear and unisex collections, including knitwear, outerwear and ready-to-wear pieces.
Gabriel Morón, co-owner of Eme Studios, said: “Expanding into the UK has always been a goal for us, so securing a location that aligned with our vision was crucial. Carnaby Street offers a global platform and attracts the type of audience that resonates with our unique aesthetic.
“The success we have seen both online and in Spain has demonstrated the brand’s long-term potential, and establishing a presence in Soho is instrumental in solidifying our position in one of the most competitive retail markets.”
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, added: “Carnaby Street is a timeless, iconic destination that offers the ideal environment for digitally native brands to start physical retail journeys in the UK.
“Eme Studios complements our existing brand mix at the southern gateway into Carnaby Street, with its culture-driven clothing matching consumer demand. Given the success of Edikted, Tala, Sheep Inc, and other digitally native brands, it is clear why Carnaby Street and Soho continue to be the first choice for these best-in-class retailers.”
Eme Studios was founded in Spain in 2018 and currently operates physical locations in Madrid, Barcelona and Valencia. It also trades online in over 100 countries.
