Streetwear brand Represent chooses Bleckmann as logistics partner

British streetwear brand Represent has selected global supply chain management specialist Bleckmann for its inbound logistics, fulfilment and distribution.

The Dutch company has dedicated 10,225 sq ft of its distribution centre in Grobbendonk, Belgium and 8,611 sq ft in its Magna Park distribution centre in the UK to Represent.

Bleckmann said operations for the Manchester-based company went live in January 2022, and can be flexibly expanded to provide support for future growth.

The new operation will offer shorter lead times for deliveries in continental Europe and the UK. Other services provided by Bleckmann include intake, inspection and storage of all incoming goods, customs administration, returns of ordered goods.

Robert Kiewik, Director Sales at Bleckmann Fashion & Lifestyle Logistics said: "The Represent team are true entrepreneurs and our discussions leading to our partnership in both Europe and UK have been very pleasant at every stage of the process. This is a great brand that is gathering pace globally and we are delighted to be able to support their global strategy moving forward."

Founded in 2012 by George and Michael Heaton, Represent sells mainly through e-commerce, temporary events and key retail partners worldwide. The brand has been worn by celebrities including Dua Lipa, Khloe Kardashian, Justin Bieber and 2 Chainz.

James Gullick, General Manager at Represent said: "We are delighted to get this deal over the line and believe we’re at the start of a strong and key partnership. The understanding and compassion for the sudden changes of plan have been a big relief, which speaks volumes for the Bleckmann team.

"I thank them for being so supportive. Their assistance throughout has been first class. It’s truly been a pleasure dealing with Bleckmann. I look forward to working together as we grow and develop in the coming years."