StockX taps former Burberry Brand Protection Manager to lead anti-counterfeiting efforts

StockX, the US-based online resale marketplace for sneakers, apparel and accessories, has appointed industry veteran Pilar Toro as Director of Brand Integrity as it steps ups its ant-counterfeiting initiatives.

Toro has two decades of experience leading brand protection programmes across fashion, footwear, technology and luxury goods, holding senior roles at Chanel, Lululemon, Sony, Burberry, Red Wing Shoe Company and Tiffany & Co.

Most recently she worked with the A-CAPP Center at Michigan State University, leading their outreach initiatives where she deepened her insight into the research and education needed to understand evolving brand protection risks and threats, consumer behaviour and the strategies required to counteract them.

In her new role, Toro will play a key role in shaping StockX’s global brand integrity strategy by driving collaboration with brands. She will also introduce innovative approaches that complement the company’s broader brand protection and customer trust programmes.

StockX CEO, Greg Schwartz, said: “Pilar brings deep industry expertise and fresh perspectives that will help StockX continue to enhance efforts to combat counterfeiting, safeguard customers and work collaboratively with brands to fight bad actors.

“As a marketplace founded on the principles of trust and transparency, we’re proud of the role StockX has played in setting standards across the resale industry. Pilar’s work will only further reinforce our position as a leader in brand protection and a company committed to doing everything it can to ensure safety and confidence for its community.”

Toro added: “I’m thrilled to be joining a company that through innovation is leading the way for an expanded view of brand protection in its category.
“I greatly admire StockX’s unwavering commitment to customer trust, and I’m looking forward to helping the team further expand on its work in product verification, anti-counterfeiting and customer protection.”

Since its founding, StockX has invested heavily in building a trusted, secure marketplace for buyers and sellers of coveted products including sneakers, apparel, accessories, collectibles, and electronics.

More than 65 million products have been traded on the platform, and the company’s verification process has prevented more than $150 million worth of suspected counterfeit goods from entering the market.