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StockX reveals 2024’s bestselling brands and resale predictions for 2025

Tom Bottomley
16 January 2025

StockX, the US-based online resale marketplace for sneakers, apparel and accessories, has released its Big Facts Report 2025 revealing the bestselling and fastest-growing brands of 2024, as well as its resale predictions for 2025.

In StockX’s sixth annual Current Culture Index, Anta, Saucony, Timberland, Polo Ralph Lauren, and Stanley were among the brands with the biggest sales growth, while Fear of God, Ugg, and Supreme proved their staying power, maintaining number one rankings in key categories.

It seems that last year proved the resilience of the resale market – set against a backdrop of some reports claiming that "streetwear is dead" - with StockX reporting that over 100 brands made record sales on the platform in 2024, showing the consumer appetite for streetwear brands and the consumer behaviour of resale and "hype consumption" is continuing to perform.

In 2024, StockX also surpassed 60 million 'lifetime trades' and 20 million lifetime buyers. In addition, millions of people from around the world made their first-ever purchase on the platform last year.

StockX co-founder and CEO, Greg Schwartz, said: "The resale market proved its resilience in 2024, with more than 100 brands closing the year with record sales on StockX.

"We’re incredibly optimistic about the year ahead. Whatever 2025 has in store – whether that be new names in streetwear, viral collectibles brands, or a fresh set of players in the sneaker space – our product offering will continue to diversify to serve our customers as new trends take hold."

Highlights from StockX’s 2025 Current Culture Index include: 

Sneakers

  • Anta is the fastest-growing sneaker brand on StockX, with Kyrie Irving’s signature shoe – the Kai 1 – helping it achieve 1,901% trade growth year-on-year. Another Chinese sportswear giant, Li-Ning (No. 7 fastest-growing), saw sales jump 113% in 2024 thanks to former professional basketball player Dwayne Wade’s signature shoes.
  • Saucony ranked among the top five fastest growing sneaker brands on StockX for the first time, landing at No. 5 with 120% growth. It’s not by accident, as the company has made big investments and "tapped several creatives and brands" (Jae Tips, Bodega, Minted New York) to collaborate and put their spin on silhouettes old and new.
  • Looking at the bestselling sneaker brands, the top five – NikeJordan BrandAdidasNew Balance, and Asics – maintained their rankings year-on-year from 2023 to 2024. Asics, which knocked Converse out of the top five in 2023, held on to the No. 5 spot and closed 2024 with record sales. Adidas is once again No. 3 on the top traded list, but the brand diversified its offering: 52% of Adidas sneaker trades were under the Yeezy brand in 2023, but that number shrunk to 44% in 2024.

Shoes 

  • For the second year straight, Ugg (No. 1) and Crocs (No. 2) held the top spots on StockX’s list of bestselling shoe brands. 2024 releases like the ‘Lowmel’ boot helped Ugg maintain its top spot, while Crocs’ top releases included a collaboration with Japanese manga series Naruto and a pair inspired by Batman’s Batmobile.
  • Timberland moved up one spot to become the third top-traded shoe brand on StockX, after closing the year with more than 200% trade growth and setting a new trade record on StockX in 2024. Coveted collaborations with Louis Vuitton, Supreme, and JJJJound helped Timberland prove its cultural relevance once again. Another one of its top-performing 2024 releases on StockX, ‘The Notorious B.I.G. Wheat’,  dropped in September to celebrate the 30th anniversary of the late rapper’s ‘Ready To Die’ album.

Apparel 

  • Polo Ralph Lauren was the fastest-growing apparel brand on StockX in 2024, with sales up 600%. With the emergence of Ralphcore on TikTok, a new generation of consumers has "embraced and even redefined" what the label stands for.
  • Newer entrants like HellstarDenim Tears, and Revenge are finding success with designs that reference streetwear’s roots – graphic tees, bold colours and loud prints. Launched in 2020, Hellstar (+291% year-on-year and the second fastest-growing apparel brand in 2024) produces limited drops of its graphic tees and hoodies. Denim Tears, founded by Tremaine Emory in 2020 and known by its signature oversized cotton wreath motif, is the third fastest growing apparel brand on StockX, with sales up 290%. Revenge (+267% year-on-year and the fifth fastest-growing apparel brand in 2024) was founded in 2016 and is known for its loud, punk-inspired pieces.
  • Mitchell & Ness narrowly missed the top five rankings for fastest growing apparel brands (coming in at No. 6), but its 175% year-on-year growth is "not to be ignored". The more than 100-year-old company is experiencing a boom thanks to "a growing obsession with jerseys and other sports apparel: and a string of successful streetwear collaborations (Supreme, Travis Scott, Kith).
  • For the third straight year, Fear of God was the most traded apparel brand on StockX. Jerry Lorenzo’s label set a new sales record in 2024 and closed the year with 45% growth over 2023. Supreme remains in second place among apparel brands, a position it has held since Fear of God first bumped it from the top spot in 2022.

Accessories 

Looking ahead to 2025, StockX expects a new set of brands to carve out space for themselves in the ever competitive sneaker resale market - building on trends from recent years.

Following viral releases like New Balance’s 1906 sneaker loafer, StockX points to an opportunity for more brands to capitalise on consumers’ desire for "outside-the-box thinking and design".

In the apparel space, newer entrants like Hellstar and Revenge are seeing rapid growth and StockX merchandising experts anticipate continued interest in the next generation of streetwear brands.

The platform also expects resale prices and price premiums on popular Nike and Jordan Brand releases to show signs of recovery in 2025, "assuming the sportswear giant honours its promise to return to a model centred around scarcity".

With Saucony making it into the top five fastest growing sneaker brands, it is described as "one to watch" in 2025, while Puma performed particularly well in the UK (sales up 52% year-on-year versus 10% globally).

UK sales also showed a big rise in interest in performance brands, with both Hoka and On in the fastest growing brands, though they don't make the top five globally.


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