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Stockholm Fashion Week digital platform plans and line-up revealed

Tom Bottomley
29 January 2021

Plans for the three-day digital platform for Stockholm Fashion Week (SFW) have been revealed, with HRH Crown Princess Victoria opening the week with a speech on sustainability and diversity in fashion on 9 February, 2021.

The three-day programme with showcase the best of Swedish design with digital and livestreamed physical presentations, mixed with discussion panels as part of The Swedish Design Movement on how to rebuild the fashion industry creatively, sustainably and responsibly.

The pandemic effects on fashion will be discussed with “State of Fashion” report experts Achim Berg from McKinsey, and Casey Hall from Business of Fashion China, and there will be a seminar focused on how we buy, use and reuse fashion and how this has evolved and changed dramatically over the last year due to the pandemic.

With so many people having cleared out their wardrobes during the lockdowns a more sophisticated second hand, vintage and renting market has emerged, and a panel of those in the know will take a closer look at the new business models.

The Swedish Textile Initiative for Climate Action (STICA) will also present their first report and discuss what it takes for the Swedish apparel and textiles industry to halve its greenhouse gas emissions by 2030. The talk will include Kim Hellström, Head of CSR at H&M Group alongside others from brands such as Peak Performance.

This season’s designer line-up for SFW – running digitally from 9-11 February -  includes A Day’s March, ATP Atelier, Beckman’s College of Design, BLK DNM, Chimi Eyewear, CMMN SWDN, House of Dagmar, Diemonde, HOPE, Hunkydory, Ingy Stockholm, Jennifer Blom, Lugot, Lexington, Magniberg, Rodebjer, Self Cinema, Schnayderman, Skultuna, Stand Studio, Stylein, Susan Szatmáry, Swedish Stockings and Weekday.

The full schedule for Stockholm Fashion Week is available here.

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