Stella McCartney x Taylor Swift preview collaboration
British designer Stella McCartney has announced a collaboration with American music artist Taylor Swift. The collaboration acts as promotion for Swift's upcoming album 'Lover'.
Images of the fashion line, which includes a bomber jacket, t-shirts and hoodies have been revealed in an official preview look book.
McCartney and Swift have also announced a pop-up shop in New York City called “The Lover Experience,” which will run 23-25 August 2019 and feature exclusive items.
McCartney told British Vogue: “I couldn’t believe that my name is in a Taylor Swift song. After Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music.” She added: “What I love is how we really complement each other in what we generate creatively together.”
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The collection includes two very limited edition pieces inspired by graffiti, vintage band tees and Swift’s lyrics, as well as her pet cat Benjamin Button. The materials used are organic and recycled, which is in line with McCartney’s aesthetic for all her pieces.
The use of organic and recycled materials follows on from McCartney's latest collaboration with Adidas, where the worlds first 100% recyclable hoodie was unveiled, made from recycled materials.
Swift and McCartney will reveal more about the collection and the pop-up shop in a live stream on YouTube at 5pm 22 August EST.
