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Stella McCartney signs global kidswear licensing deal with Simonetta

Tom Bottomley
18 February 2021

Stella McCartney has today announced a new long-term worldwide licensing partnership with Simonetta, a leading Italian childrenswear company, starting from SS22.

Under the new agreement, Simonetta will begin the development, production and distribution of the Stella McCartney Kids collections to “turbo charge the growth of the Stella McCartney Kids business,” which includes styles for girls, boys and babies aged 0 – 16 years, and is already distributed in select multi-brand shops and department stores worldwide.

Stella McCartney CEO, Gabriele Maggio, said: “This new partnership with Simonetta will take Stella McCartney Kids to the next level by combining a high level of knowledge and expertise in the category – increasing the brand’s positioning and growth potential across international markets.”

Niccolò Matteo Monicelli, CEO of Simonetta Spa, added: "We are honoured to have been chosen by Stella McCartney and to be its partner for the development of the kids’ line. Our licensing portfolio is further and significantly expanded with a prestigious brand that fills us with pride and motivation".

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