Stella McCartney introduces the World's First Biodegradable Stretch Denim
Stella McCartney has partnered with Italian manufacturer Candiani to create the world's first biodegradable stretch denim, created using plant-based yarns. The development sees the brand continue its commitment to sustainable fabric innovation.
The COREVA Stretch Technology from Candiani used in the products is created using organic cotton wrapped around a natural rubber core, resulting in a fabric that is free from plastics and micro-plastics. By replacing the common synthetic and petrol-based elastomers with a new, custom-engineered component, Candiani has created an innovative biodegradable stretch denim fabric without compromising elasticity.
While all Stella McCartney denim is made with 100% organic cotton, traditional denim production requires a huge volume of water and toxic dyes and chemicals to create one pair of jeans. The COREVA Stretch Technology is produced in a safe, toxic free environment. The production methods used by Candiani also reduce the consumption of water, energy and chemicals used in the dyeing and laundry processes.
In a statement, Alberto Candiani, owner of the Candiani mill said: "In a world where resources are diminishing and landfills are overflowing with discarded garments, it’s our duty to look for renewable resources. Denim has to take the lead as the indigo flag of this revolution and we are thrilled to be working alongside Stella McCartney to share our innovation and beliefs with the wider fashion industry".
Stella McCartney’s latest collection features 10 pieces in two styles made with Candiani's patented, plant-based COREVA Stretch Technology. The pieces will form part of the Stella McCartney Autumn 2020 collection, which will be available in-store and online globally from May 2020.