Stella McCartney and Lenovo team up to challenge fashion students with design brief
38 students on the course will be tasked with exploring the relationship between fashion and technology and creating "a sustainable solution that pushes the boundaries of where they intersect".
McCartney and Lenovo hope to inspire and empower the next generation of designers on sustainable fashion design through the design challenge. The British designer and Central Saint Martins alumni will choose one winning student to receive a three-month internship at her company in a department of their choice.
Lenovo will also provide Yoga convertible PCs to each student taking part.
Stella McCartney said: "At my fashion house, creativity and technology have always gone hand-in-hand. That’s why I am so excited to partner with Lenovo on this incredible project – coming together today so we can empower the creative visionaries of tomorrow at my alma mater, Central Saint Martins.
"As a progressive luxury brand, Stella McCartney has always looked to the future, and I know that Lenovo is as keen about protecting the planet as I am. Together we are excited to be able to support the next generation of talent in developing something entirely new in sustainable fashion, and I cannot wait to see the results!"
Simon Fraser, Course Director MA Design, Central Saint Martins added: "Key to the work we do as a course is an understanding that the sustainability and ethicality of production is an urgent challenge to each of our disciplines, ceramics, furniture and jewellery. We are delighted to have the opportunity to test the principles and practices of MA Design with our inspirational alumna Stella McCartney and the forward-thinking team at Lenovo. The students and the staff have embraced this challenge."