Starbucks partners ‘The Devil Wears Prada’ musical and The Cirkel for Soho pop-up

Starbucks is partnering with ‘The Devil Wears Prada: The Musical’, along with luxury womenswear resale platform The Cirkel, for an exclusive themed fashion pop-up at its coffee shop at 3 Soho Place in London on 13 March, from 5-7 pm.

The stage adaptation of the fashion film is currently running at the Dominion Theatre in London’s West End - just around the corner from the Starbucks in Soho - starring Vanessa Williams as Miranda Priestly, with music by Elton John.

Starbucks has become the hit musical’s official coffee partner, securing its long-standing connection with the fashion world - from Anna Wintour being photographed with a Starbucks cup in hand, to Miranda Priestly’s “famously uncompromising Starbucks order”.

The collaboration will see Starbucks unveil an immersive coffeehouse takeover, with exclusive prizes and playful nods to the musical, centred around ‘The Coffee Edit’, featuring a hand-picked edit of pre-loved designer items curated by The Cirkel and inspired by the film’s most memorable wardrobes and runway moments. Across four rails, shoppers will find cerulean blue statement pieces and Parisian runway silhouettes, priced from £30-£350.

The Cirkel founder, Eliza Batten, said: “This is such a fun project for the team and me. The show has so many inspirational characters with iconic wardrobes that narrowing it down to four rails feels borderline impossible.

“For us at The Cirkel, it’s about creating a resale experience that elevates everyday moments - combining style, sustainability and culture in a way that feels accessible and exciting, all with the ultimate accessory: coffee.”

Vic Robertson, Marketing Director at Starbucks UK, added: “Partnering with ‘The Devil Wears Prada: The Musical’ is a brilliant moment for Starbucks UK. The show has become a huge part of London’s cultural conversation, and we’re proud to help bring fans closer to it.

“This new partnership builds on the renowned role Starbucks plays in ‘The Devil Wears Prada’ film, and now the musical, celebrating how everyday coffee rituals can become a symbol of individuality, fuelling creativity in an industry that never stands still. Starbucks coffeehouses are spaces where ideas are shaped, perspectives are formed, and creative ambition takes root.”

For those unable to attend in person, the shopping experience will also be livestreamed on The Cirkel’s TikTok channel ahead of the opening between 4-5pm, enabling fashion enthusiasts across the UK to shop the collection virtually in real time.

Additionally, across its UK coffeehouses nationwide, Starbucks will launch a limited-time social competition from 13 March, inviting customers to win premium prizes in celebration of the new partnership.

Customers simply need to scan the QR code on stickers in select Starbucks coffee shops around London, or enter directly via Starbucks UK socials, to unlock access to an exclusive three-tier prize draw. Prizes range from a trip to Milan to exclusive merchandise and ticket giveaways to the musical, alongside a host of additional rewards.

This latest partnership builds on Starbucks’ recent launch of ‘The House of Coffee’ – a platform for creative collaborations at the Starbucks Reserve Roastery in Milan. Developed with brand consultant Sarah Andelman, former purchasing and image director of cult Paris concept store Colette, the inaugural collection featured partnerships with ski specialist Nordica, outerwear label K-Way and pet wear brand Poldo Dog Couture.

Starbucks VP of Brand & Customer Experience for Europe, the Middle East and Africa, Esther van Onselen, said: “As we continue our journey to get ‘Back to Starbucks’, we’re embracing our legacy in culture to create moments where creativity meets coffee and couture.

“It’s about reinforcing Starbucks as a brand that shows up in contemporary life and connects with identity beyond the coffeehouse.”

In February, Starbucks unveiled ‘The Apron Project’, the next chapter under ‘The House of Coffee’ - a series of exclusive, custom-designed aprons created by Milan creatives, including Francesca Ragazzi, Head of Editorial Content at Vogue Italia.