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Stance introduces new athleisure apparel label

Jeremy Lim
24 November 2021

American sock manufacturer Stance is expanding its offering with the introduction of Active Apparel, the brand’s largest apparel collection to date.

The collection is made of four capsules, Shelter, Mercury, Men's performance, and headwear featuring t-shirts, hoodies, joggers, sweatpants and beanies for men and women.

The Shelter collection highlights core elements of wearability, and features Stance’s signature Butter Blend fabric, designed to combine comfort with moisture-wicking performance while the Mercury collection offers a roomy all-gender fit for collaborators and wearers who seek self-expression.

Highlights of the men's performance line include the Primer Jogger, the Complex Shorts, as well as a series of Crew Tees with Butter Blend fabric. Headwear extends the accessories available under the Stance brand, with a new line of hats and beanies.

Stance also released its lookbook for the Athleisure Apparel label and with artist B. Thom Stevenson, fitness trainer Neen Williams, skateboarder Beatrice Domond and ballet dancer Jasmine Perry representing its debut collection.

John Wilson, Stance CEO said in a statement: "Stance’s DNA is rooted in disruption, and our loyalists have long been asking us to create a more expressive activewear alternative that reflects their inner creativity. We’re proud to deliver premium quality apparel that is not only supremely functional but supports our core mission to advance individuality through comfort and creativity. We see it as an open invitation for those who stand out, to join in."

The first release of Stance Active Apparel is available now online and in retail locations.

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