St David's Cardiff opens new Hollister store

The St David’s Partnership has announced the opening of a new 9,559 sq ft Hollister Co. store at St David’s shopping centre in Cardiff.

Hollister, a division of Abercrombie & Fitch Co., has launched a modern and refreshed store on the Upper Grand Arcade, alongside other international fashion brands.

The relocation has allowed the brand to expand its footprint, and include Gilly Hicks, Hollister’s intimates, loungewear and sleepwear brand, whilst also incorporating Hollister’s updated prototype format.

The open-concept design and omnichannel capability provides an enhanced customer experience, allowing engagement with the brand, both in-store and online.

Additional services include Click and Collect, Order in Store, Ship from Store, as well as handheld devices, to enable a safe and seamless customer checkout.

Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s Regional Managing Director, commented: “To be able to facilitate further growth for high-performing international brands, such as Hollister Co., highlights the strength of our catchment and sheer demand for these brands within the city."

Daniel Le Vesconte, GVP, Global Brands, EMEA at Hollister, added “We are really pleased with how our new Hollister location has resonated with our customers. The store’s enhanced design and omnichannel offerings not only allow visitors to seamlessly engage with both the Hollister and Gilly Hicks brands, but also provide a safe, welcoming shopping environment.”