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SS19’s top trends: Pattern play

Sandra Halliday
09 October 2018

Remember those long distant days when everyone who wanted to be on-trend wore black? You must be old if you do, because the past couple of decades have been a story of power colour patterns dominating the fashion mainstream and SS19 is no different. So what really counted on the print and pattern front from the recent collections?

Animal attack

Designers continue to be obsessed with animal skin prints (pictured above), interpreting them in photo-real and abstract versions, as pure prints as well as embellishment and textured materials such as brocade. Leopard maintains its lead here but tiger, zebra and giraffe are all in the running, The newest for the season though is snakeskin - choose either naturalistic tones or zingy citrus shades.



Delpozo, Michael Kors, Coach

Florals are a summer perennial (pun intended) and splashy, flashy flowers are the newest direction with allover florals a popular pick in toning or contrasting shades (the brighter the better). Does that leave any room for those who like their florals more low-key? Of course. Tiny repeat florals in muted tones feel surprisingly cool and youthful.



MSGM, Stella McCartney, Dior, Prada

Tie-dye has made it big for SS19 but you can forget its hippy associations. Used as a ground for other print stories at labels like Dior and Prada, it feels ultra-luxe. It’s a great way to update denim and while Stella McCartney’s blue-white contrasts are striking, her tie-dye tees are more understated and wearable, while MSGM’s colourful denim jacket is a great way to update a classic.

Picture perfect


Marni, Jeremy Scott, Burberry, Stella Jean

The pictorial print references old photos, tourists shots of famous artworks, quirky illustrations and much more to help classic items stand out and tell a story. The base for these print statements should be a garment that’s kept ultra simple, but while the imagery has a power beyond the average spot, stripe or floral, that doesn’t mean colour should be restrained too. SS19 is a season in which power colour is to the fore and this trend can make as good use of its as any.

Word power


Clockwise from left: Moschino, Valentino, Burberry, Stella Jean, Burberry

The graphics trend shows no sign of fading and in many ways it’s getting bigger and bigger - literally. Perhaps buoyed by sales figures, labels have left behind any attempt at subtlety and are printing their name or initials in poster-sized letters. Well, maybe that’s an exaggeration but you get the picture. Slogans - sometimes in association with other imagery - remain key too. Plaster them over tees, sweats, bags and boots.

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