Spring Fair to launch new fashion destination for 2026 amid rising demand
Spring Fair will introduce a new fashion-focused section at the NEC Birmingham from 1-4 February 2026, bringing together apparel, accessories, and jewellery under a single platform for retailers and brands.
The move responds to demand from buyers for a dedicated fashion experience.
Jackson Szabo, Portfolio Director, said: "Fashion at Spring Fair represents a natural evolution in how we bring style, creativity, and commerce together for the UK fashion retail sector.
"We’ve listened closely to buyers and exhibitors alike, and this new destination is designed to meet their needs.
"It’s not just a place to discover products; it’s where ideas evolve, collaborations form, and the next stories in fashion retail take shape."
Fashion at Spring Fair will feature themed areas, including The Style Atelier, which will host trend forecasts, styling masterclasses, and curated showcases.
The New Business Pavilion will highlight emerging brands such as Nudie Jewellery, Artemis Muse, and Livia Betancourt, while a selection of established brands, including Urban Bliss, Lighthouse Clothing, Nina Murati, Decollage, Isle & Stars, Luella, and Girl in Mind, will also be present.
Jewellery and watches will be represented by Scream Pretty, Bill Skinner, Ayala Bar, and Peace of Mind, and fashion accessories and leather goods by Rock Luggage, Mala Leather, Ashwood Leather, Alice Wheeler, Pachamama, Yoshi, and Eloise London.
The event is part of Spring Fair 2026’s wider theme, Retail Alchemists, Masters of the Mix, which aims to provide buyers with insights, networking opportunities, and curated experiences to support the selection of products for upcoming retail seasons.
Fashion brands and retailers interested in participating can attend the event at the NEC Birmingham in February 2026 to explore collections and industry trends.
