Spring Fair launches latest Little Black Book to help buyers prep early

Home, gift and fashion trade show Spring Fair, set to take place at the NEC Birmingham from 1-4 February 2026, has launched its latest Little Black Book pre-show planning guide - used by buyers to plan early to get the most out of their visit.

Buyers who register for the show by 14 December and tick the Little Black Book box will receive a complimentary printed copy delivered to their door. Highlights include:

• New editorial-led design aligned with the 2026 campaign.
• ‘New to Show’ previews for Fashion, Licensing, Design and Glee at Spring Fair.
• A complete ‘What’s On’ guide to every new feature stage.
• Curated exhibitor edits and product spotlights.

Jackson Szabo, Portfolio Director, Spring Fair, said: “Your Spring Fair 2026 buying journey starts with the Little Black Book. The Little Black Book isn’t just any show preview, it’s your essential Spring Fair companion, designed to help you plan your visit and spot your next bestseller before you even arrive.

“It’s packed full of exhibitor highlights, product previews, the brands that deserve a place on your shortlist and plenty of tips to help you have a successful show. And it is just the beginning of the many buyer benefits we’ve introduced this year.”

Alongside its bold new creative direction, ‘Retail Alchemists: Masters of the Mix’, Spring Fair is unveiling a suite of exclusive buyer benefits and immersive feature spaces. They include:

Style Atelier in Hall 2

A fashion-forward space delivering styling masterclasses led by top industry creatives, and keynote interviews with leaders shaping the future of fashion.

The Licensing Lab in Hall 4

A vibrant hub connecting brands and retailers through expert workshops and case study sessions, including practical insights for both licensing newcomers and seasoned professionals.

Merchant’s Corner in Hall 3

A British high street–inspired setting offering ‘Pitch Live’, a Dragons’ Den–style showcase of indie retail innovation, and keynotes from leaders reinventing customer experience and resilience.

Design Studio in Hall 6

A sophisticated environment for the interiors and design community featuring keynote conversations with leading designers, architects and home experts, and trend-led sessions and networking moments.

The Hidden Forum

A single daily ‘Power Talk’ featuring one of the industry’s most influential voices, described as “intimate, provocative and future shaping”.

For 2026, Spring Fair is also making it easier than ever for buyers to enjoy a productive, cost efficient and inspiring visit. All registered buyers will receive a complimentary benefits package worth £30+ per day, including free parking, complimentary tea, coffee and water, as well as free cloakroom service.

Additionally, the partnership with Avanti Trains offers registered attendees 20% off travel to Birmingham International or New Street, and HotelMaps offers the best hotel deals. Such savings ensure buyers can focus on sourcing, trend discovery and meaningful conversations “without unnecessary costs”.