Sportswear brand Patrick unveils new UK website

French sportswear brand Patrick, known for its football, basketball, running, cricket, leisure and athletic footwear and apparel, has announced the launch of its new UK website.

Focus Brands acquired the five-year license for the brand in April 2022 and will now be managing the brand's design, distribution, sales and promotion across UK and Ireland. Focus Brands also holds the license for a number of other brands including Ellesse, Farah Footwear Nautica and Nautica Competition. It also owns the Yogi footwear brand.

The website launch coincides with the release of Patrick's 'World Cup' collection. The range features a selection of t-shirts, track tops, swimwear and bucket hats.

The brand's classic red, black and white colourways are prominent throughout the new collection, along with brighter colourways to represent the countries taking part in the 2022 World Cup.

Jennie Bianco, Head of Marketing for Focus Brands, said: “We are thrilled to have the UK Patrick website going live! The brand has a loyal customer base, and we are excited to be able to offer them a new online experience, and with World Cup 2022 imminent the new collection is the perfect offering.”