SportsShoes.com pledges to become “world’s most sustainable running equipment retailer” by 2025
Premium online running shoes, clothing and outdoor gear retailer SportsShoes.com has today announced its intention to become the world’s most sustainable running equipment retailer by 2025.
The bold statement from the Bradford-headquartered company is in line with its ‘Leave No Footprints’ sustainability strategy, which also includes becoming carbon net-zero in the future.
SportsShoes.com Managing Director, Brett Bannister, said: “We believe that there’s no fun to be had standing still. However, moving fast leaves footprints so we are working in several ways to reduce ours.
“As a footwear and apparel retailer, we recognise the hugely important role we must play in implementing long term sustainability practices. We are dedicated to ensuring we are at the forefront of change in the retail sector and being accountable for our products.
“To be the most sustainable running equipment retailer in the world is a bold aim, but one we are entirely committed to achieving. We want to run to a better place.”
Established in 1982, and celebrating its 40th anniversary this year, SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands, including, on running, Asics, Nike, Adidas, Hoka and New Balance and, on outdoor, Patagonia, Haglöfs, Mammut and Rab.
Working with its brand partners to identify products that have lower environmental impact, SportsShoes.com's store features apparel and footwear that is environmentally conscious.
The company developed its ‘Leave No Footprints’ strategy after appointing sustainable innovation consultancy Ape to undertake a full carbon assessment of its business. The consultancy reviewed everything from warehouse and office operations to the supply chain, international distribution and amount of packaging used.
Ape Owner, Mark Shayler, commented: “SportsShoes.com is driven to make a positive difference in everything it does. This includes the products they sell and the way they do business.
“Some organisations will reluctantly move towards carbon net-zero. Others will lead the way and Brett and his team at SportsShoes.com are doing just that. It has been a real joy to work with such a committed and humble business.”
Sales performance has also been running to a “better place”, as for the year ended 28 February 2021, SportShoes.com announced a year-on-year increase in sales of 37% to a record £92.2m. In addition, the business saw its EBITDA before non-recurring costs rise 118% to £12.2m.