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VISIT invests another £2.5m in tech infrastructure as it eyes further expansion

Tom Bottomley
21 November 2022

UK running shoes, apparel and outdoor gear retailer has announced a £2.5m investment to further enhance its technology infrastructure and grow its IT team to 21, as the retailer’s strategic expansion plan continues.

The news follows soon after the announcement in October 2022 of another £2.5m investment for a new 10,750 sq ft creative and tech hub, called Unit 2, which is adjacent to its Bradford head office and warehouse facilities.

The new IT recruits comprise a Head of Engineering, a Data and Analytics Manager, an IT Operations Manager, a Product Manager, as well as junior managerial support roles and four developers.

At the same time, has invested in a new e-commerce platform from Big Commerce, partnering with e-commerce agency Space48 to deliver a “best-in-class” online retail experience.

In addition, the company has further bolstered its internal IT infrastructure, security and resilience, while also implementing Google Workspace for employee collaboration and Looker Data Studio for data analytics.’s Chief Technology Officer, Jon Cleaver, said: “We want our website and online retail experience to be best-in-class, so we have invested significantly in people, processes and technologies to enable us to achieve that objective.

“We are also dedicated to continuous improvement and will be utilising the new internal infrastructure and software to ensure it further drives’s innovation, ambition and expansion plans.”

The IT team be based in the company’s Unit 2 creative and tech hub which is due to be ready for occupation by the end of the year.

The new facility will accommodate an additional 100 people over two floors, and is anticipating recruiting more coders and developers in the near future as the business grows.’s Head of Marketing, Dan Cartner, added: “Our marketing and IT teams work as a collective to ensure we create an outstanding retail experience both online and offline.

“This investment further enhances our ability to connect with, and serve, our customers and athlete community by being even more responsive to their needs. It means we can play an even bigger role in helping people achieve their own running, outdoor and fitness goals at whatever level that might be.”

Established in 1982, offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective, brands include Asics, Nike, Adidas, Hoka and New Balance, while outdoor brands include Haglöfs, Montane, Rab and Patagonia.

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