SportsShoes.com invests £1.5m in new warehouse system to support growth

Online running shoes, apparel and outdoor gear retailer SportsShoes.com has invested £1.5 million in a new semi-automated warehouse system as part of its ongoing growth plans.

The news follows SportsShoes.com announcing it achieved a record turnover of £93.3 million for the year ended 28 February 2025, having improved its annual sales by 4%.

During the same period, the business achieved a 13.3% year-on-year increase in EBITDA to £6 million and acquired 672,465 new customers.

The new warehouse system comprises automated conveyers and packaging machines which enable faster order processing and distribution to customers throughout the UK, Europe and Scandinavia.

Louise Cartner, General Manager at SportsShoes.com, said: “This latest investment has made a significant positive difference to our warehouse operations.

“We strive to provide our customers with a market leading shopping experience, from finding a product to receiving their order, and the new system gives us the capability and capacity to continually improve.

“Our new system provides us with the infrastructure to further enhance the speed and efficiency of our order processing and distribution operations.

“These efficiency gains put us in a stronger position to unlock future scalability for the business by enabling us to explore ways to optimise the way we use our current facilities.”

The new investment has already improved product picking capacity by 150% and it means the retailer can now pack between 480 and 600 products per hour, representing a six-fold increase in performance.

With the new investment it means that, over the past three years, SportsShoes.com has “invested more than £4.5 million in its people, processes, technologies and facilities to underpin the delivery of its growth strategy”.