Sportsshoes.com celebrates 40th anniversary by offsetting 40 years of emissions
British sportswear and outdoor retailer Sportsshoes.com has offset all of the carbon emissions it has generated since the company’s launch in 1982.
The company is celebrating its 40th birthday by achieving its previously stated commitment of “becoming the world’s most sustainable running equipment retailer by 2025”.
The online retailer, which achieved a carbon-neutral footprint in 2021, is continually evolving the ‘Leave No Footprints’ sustainability strategy. This plan, which was developed with the sustainable innovation consultancy Ape, supports the company in identifying and implementing more sustainable practices.
Sportsshoes.com offers more than 17,000 products from brands including Asics, Nike, Adidas, Hoka, and New Balance, all on one e-commerce platform.
Brett Bannister, Sportsshoes.com’s Managing Director, commented: “We are very proud of our 40 years of business. To celebrate, we thought we would do something a bit different and take action to ensure Sportsshoes.com is sustainable for another 40 years and beyond.
“We were founded at a time when very few people knew what a carbon footprint was. Now that everyone does, and now that we want to be the world’s most sustainable running equipment retailer, we must continuously improve every aspect of our business to achieve that goal."
To offset all its carbon emissions, the company collaborated with the Yorkshire-based project ‘Make it Wild’, which is replanting native woodlands that are guaranteed to grow for at least 30 years.
Ape owner, Mark Shayler, said: “Sometimes you work with a company which genuinely cares. Sportsshoes.com is one such company. Not content with calculating and removing their emissions for 2020 and 2021, they have taken responsibility for a big chunk of their supply chain’s emissions too.
“Now with this roll-back of emissions for the last 40 years they are leading in the sector, and there’s more to come. That’s environmental leadership right there.”