SportsShoes.com bolsters marketing team with six new hires to drive growth

SportsShoes.com has made six new appointments across its marketing team to drive the online running shoes, clothing and outdoor gear retailer’s growth strategy.

Ben Jenkins joins SportsShoes.com as a senior partner and Marketing Manager, having spent seven years at specialist sports, gaming and entertainment creative agency Ear to the Ground.

He is joined by brand executive Steffi Edwards, who has previously held marketing roles at retail brands including Sweaty Betty and Anthropologie.

Expanding the online performance team is Sian Wells as a senior performance marketing specialist, who joins from parcel delivery comparison website Parcel2Go.

Lauren Hanson and Florence Aldridge, who are both keen runners, have been appointed as performance marketing executive and customer relationship management executive respectively.

Hanson joins the company from marketing roles at online identity platform SmartSearch.com, while Aldridge previously held roles at lighting manufacturer Lights4Fun and online retailer Buy it Direct.

Rounding up the six new hires, Mia France joins SportsShoes.com as events executive. She specialises in event management and was previously responsible for the marketing of Ilkley Golf Club.

Dan Cartner, Head of Marketing at SportsShoes.com, said: “At SportsShoes.com, our mission is to be Europe’s number one performance destination for running and outdoor retail.

“Expanding our team and securing the best marketing talent is an essential part of achieving our sustained growth strategy.

“Our latest appointments reflect this, each bringing diverse backgrounds and experiences to help us deploy innovative, creative thinking to reach all areas of the running and fitness community.

“I look forward to working with all of the new colleagues throughout the team to explore new ways to excite our growing customer base and provide the best online retail experience.”

Established in 1982, Bradford-based SportsShoes.com offers customers in the UK, Europe and Scandinavia more than 17,000 products from 150 global running and outdoor brands including Nike, Adidas, Asics, New Balance, Hoka, Salomon, Rab and Patagonia.

In its last financial year, SportsShoes.com grew sales by 4% to achieve a record turnover of £93.3 million and a 13.3% year-on-year increase in EBITDA to £6 million in the 12 months to 28 February 2025.