Sports Direct and USC to open megastore at Beverley’s Flemingate centre

The Frasers Group’s Sports Direct and USC are to come together under one roof in a 10,000 sq ft unit at Beverley’s Flemingate shopping centre – set to open this August.

The unit was previously occupied by fashion store Outfit, which closed after parent company Arcadia went into administration in November 2020.

Stocking the likes of Nike, Adidas, Puma and Under Armour, Sports Direct will be the only major sports retailer in Beverley, while USC will offer premium branded denim, urban fashion, footwear and accessories, with brands such as Calvin Klein, Champion, Converse, Guess, Levi’s, Lacoste, Boss, Tommy Hilfiger and Timberland.

Work to fit out the unit out is due to begin later this month.

David Donkin, Property Director of Hull-based Wykeland Group, developer and owner of Flemingate, said: “We’re delighted Sports Direct and USC are coming to Flemingate. Their commitment to a long-term lease is a major vote of confidence in both Flemingate and Beverley as a retail location.

“With the range of big name sportswear, fashion and sports equipment brands they offer, Sports Direct and USC will be very welcome additions to Flemingate and a big draw for shoppers.

“We are very pleased by how Flemingate has bounced back following the re-opening. Flemingate’s footfall is well ahead of the numbers before the pandemic and is growing week on week. The arrival of Sports Direct and USC will give those figures a further boost and provide yet more reasons to visit the centre.”