Source Fashion to replace Pure Origin trade show from February 2023

UK trade show Pure Origin will be replaced by Source Fashion from February 2023 as part of a “brand evolution reflecting a new vision for sustainable, ethical, and inspirational material and textile sourcing”.

Pure Origin, which runs alongside trade show Pure London, focuses on sourcing, from raw materials and trims to fabrics and packaging. The show is currently running until 19 July 2022 at Olympic London.

Source Fashion will debut on the 12th – 14th February 2023 and is "set to be a leading sourcing destination amongst the European buying community", according to event owner Hyve Group plc.

Connecting buyers and manufacturers and raw material suppliers, Source Fashion will aim to bring its vision to life with new values:

Responsibility – Challenge buyers and retailers to make more responsible choices in their supply chain by giving them the choice and ranging they want in order to responsibly source.

Sustainability - Champion environmental and fair-trade methods of manufacturing and celebrate exhibitors’ unique stories.

Inspiration - The definition of Source is ‘where things originate’. It will become a breeding ground for new connections, ideas, and possibilities.

Creating connections – Connecting all elements of the retail supply chain and ensuring visitors find exactly what they are looking for,

Suzanne Ellingham, Director of Sourcing at Hyve Group said: “We believe that Source Fashion represents an important step change in responsible sourcing that the Fashion community craves. Bringing a truly global mix of raw material suppliers and manufacturers to the UK, giving buyers the confidence that each and every company on the show floor is someone they can work with and build a responsible sourcing relationship is important to us. Responsible and sustainable sourcing is the core value that we will build the show around and set a new standard for connecting buyers and manufacturers together.

“Against the backdrop of shifting supply chains and consumers demanding more sustainable options from retailers we believe that Source Fashion arrives at the right time to drive momentum of sustainable and responsible sourcing. We have had enormous support for this show from the buying community and international governments and look forward to building Europe’s most important sustainable sourcing show, here in the UK.”