Source Fashion to add first-ever Vietnamese Pavilion to summer show
UK responsible sourcing show Source Fashion, which is moving to ExCeL London for its summer edition - taking place on 7-9 July 2026 - will be adding its first-ever Vietnamese Pavilion, marking another notch in its ever-growing international reach.
Organised in partnership with the Vietnam Textile and Apparel Association, the pavilion will showcase the country’s evolving manufacturing capabilities.
Bringing together manufacturers focused on ethical production, technical expertise and scalable capacity, the pavilion will provide UK and European buyers with direct access to a rapidly growing sourcing destination.
Suzanne Ellingham said: “The introduction of a Vietnamese Pavilion is an important moment for Source Fashion, and a clear reflection of how the show continues to evolve.
“We are seeing new sourcing destinations come to Source Fashion, reflecting their desire to work with UK and European brands and retailers. As buyers actively look to diversify their supply chains, Vietnam is a fashion production powerhouse and represents a significant opportunity to reach that goal.
“Increasing the geographic diversity of the show will always be a key priority. Bringing in new regions not only broadens the sourcing landscape for our visitors, but also ensures we are reflecting the changing dynamics of global manufacturing. The addition of Vietnam strengthens our international offering and underlines the expanding global reach of Source Fashion.
“What makes this particularly relevant for our audience is the ability to access these manufacturers with full confidence. Every exhibitor at Source Fashion is audited and vetted, ensuring buyers can build responsible, resilient supply chains, all under one roof.”
A spokesperson from VITAS added: “For Vietnamese garment enterprises, Source Fashion is more than a trade show; it is a gateway to the UK’s $83 billion fashion market. As responsible sourcing becomes the industry’s new currency, the event provides a platform for Vietnam to demonstrate its transition from a high-volume processor to a high-value partner, combining ethical craftsmanship, technical innovation and duty-free competitiveness through the UK-Vietnam Free Trade Agreement.
“Participation in Source Fashion 2026 also supports our strategic shift towards higher-value models, enabling manufacturers to showcase sustainable production through green factory certifications and full traceability.
“By engaging directly with leading British brands, Vietnamese enterprises can align with evolving design trends while meeting the technical and regulatory standards of the UK market.”
Exhibitors confirmed so far include Thai Son S. P Co. Ltd, Babeeni Co. Ltd, An Hung JSC, Sinnika Vietnam JSC, FP Vietnam Co. Ltd, Gen Viet Fashion JSC, Phuong Dong Garment JSC, Lewave Co. Ltd, Hoang Phat Co. Ltd and Bao Minh Textile JSC.
Having previously called Olympia London its twice-a-year home, Source Fashion’s move to ExCeL London, located on the northern quay of the Royal Victoria Dock in the Custom House area of Newham, East London, signals the show’s next phase of growth and broader expansion strategy, “focused on increased scale, international reach and long-term stability”.
The decision to move follows continued commercial momentum, with the January 2026 edition delivering 12% growth. Strong demand from both international pavilions and UK-based manufacturers has reinforced the need for a venue capable of supporting sustained expansion.
Manufacturers from a wide range of sourcing regions, including exhibitors from Lithuania, the United States, India, Hong Kong, Singapore, Cyprus, Turkey, France and Bangladesh, alongside a growing number of UK manufacturers, have already confirmed their return to Source Fashion for the July show.
