Source Fashion relocates summer show to Excel London in 'next phase of growth'

UK responsible sourcing show Source Fashion is moving to Excel London for its summer show, taking place on 7–9 July 2026, having previously called Olympia London its twice-a-year home.

The move to Excel London, which is located on the northern quay of the Royal Victoria Dock in the Custom House area of Newham, East London, signals the show’s next phase of growth and broader expansion strategy, “focused on increased scale, international reach and long-term stability”.

The decision follows continued commercial momentum, with the January 2026 edition delivering 12% growth and three-quarters of the July show floor already rebooked. Strong demand from both international pavilions and UK-based manufacturers has reinforced the need for a venue capable of supporting sustained expansion.

Suzanne Ellingham, Event Director of Source Fashion, said: "As we move into our fourth year, relocating to Excel London reflects the trajectory we’re on. We have experienced consistent commercial growth, and the move gives us the flexibility and scale to support that momentum. It allows us to expand internationally, grow our domestic exhibitor base and evolve the show in line with the needs of the industry.

“This goes hand in hand with the investments we are making in our meetings technology, allowing visitors to meet the manufacturers they want to do business with. As we have grown, we are investing in technology to ensure our visitors can always find the people they want to do business with.”

Caroline Gourlay, Head of B2B Exhibition Sales at Excel London, added: “We’re delighted to be welcoming Source Fashion to Excel this summer and to be supporting their wider growth ambitions. The show is one of more than 20 major events who have chosen to relocate or launch at the venue this year alone, drawn by our world-class facilities, dedicated team and connectivity through the high-speed Elizabeth line.

“The Hyve team have done a fantastic job to develop Source Fashion into one of the biggest B2B fashion trade shows in Europe, and we’re looking forward to be supporting them with their journey.”

Excel’s transport connectivity and on-site parking were also key factors in the decision to move, improving accessibility for domestic and overseas visitors alike.

Manufacturers representing a wide range of sourcing regions have already confirmed their return for the July edition, including exhibitors from Lithuania, the USA, India, Hong Kong, Singapore, Cyprus, Turkey, France and Bangladesh, alongside a growing number of UK manufacturers.

The relocation comes at a pivotal moment for the sector, with Source Fashion preparing to announce a significant new initiative later this month designed to further support UK manufacturing and responsible sourcing practices.