International auction house Sotheby’s has partnered up with Highsnobiety to launch a limited edition streetwear collection, as part of the companies pop-up concept with Selfridges.
The Highsnobiety and Selfridges pop-up is the very first partnership between a leading luxury department store and media outlet. The Co.Lab concept will take over The Corner Shop space on the ground floor at Selfridges Oxford until 9 February 2020 and is described to sit at the intersection of “luxury fashion and streetwear, as well as art, technology and design”.
A series of drops will take place during the residency with brands such as Prada, Maison Margiela and Alyx by Matthew Williams, with the first being a collection of limited edition Highsnobiety merchandise.
Sotheby’s Old Masters exclusive streetwear collection will feature hoodies, T-shirts and sweatshirts all including details from Sotheby’s Masters Week auctions in New York, merging great works from the 16th, 17th and 18th centuries to contemporary design.
The collection intends to pay homage to pre-Modern-era artworks to new buyers. The streetwear range will include works from the likes of Dutch artist Matthias Withoos’ Still Life with Butterflies and Lizards, Netherlandish School section of a skeleton wrapped in flowing white fabric, Charity from the Prague School, and Ginevra Cantolofi’s A Sea-Nymph.
David Fischer, Highsnobiety Chief Executive and Founder, said: “Sotheby’s has been uniting collectors with the most remarkable and famous works of art in history. We hope that through this partnership, we are able to introduce a new type of collector to Sotheby’s, and share the exclusive Old Master Paintings collection with people who never dreamed of owning this art.”
“Furthermore we at Highsnobiety always seek out to align our brand with the most iconic and best in every field, while surprising our audience with partnerships and collaborations that they would not expect every day. In that regard, Sotheby’s is a perfect fit and a brand that we are extremely proud to be working with.“