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Sosandar’s losses widen as M&S ‘cyber incident’ continues to weigh heavy

Tom Bottomley
14 October 2025

British fashion brand ‘for women of all ages’ Sosandar has reported a pre-tax loss of £1.1 million in the six months ending 30 September 2025, with the cyber troubles at M&S – one of its largest third-party partners - cited as having a lasting impact.

That was set against a figure of £700,000 in the same period last year and “in line with expectations”.

However, there was a return to revenue growth with a 15% increase in net revenue to £18.7 million (versus H1 FY25 of £16.2 million), with own site revenue returning to growth with a 28% increase versus the prior year, as well as “sustained strong gross margin” of 62.2% (H1 FY25 62.2%), “reflecting the strategic focus on margin enhancement”.

In a joint statement, Ali Hall and Julie Lavington, joint-CEOs of Sosandar, said: "We remain incredibly excited for what lies ahead for Sosandar as we leverage the multiple opportunities available to us to expand the brand's presence across the UK and international markets, progressing towards our goal of becoming one of the leading global womenswear brands.

"The board reiterates its confidence in delivering market expectations for the current financial year with the foundations now in place for sustainable, profitable and cash-generative growth over the medium to long-term."

Sosandar believes that current market expectations for the year ending 31 March 2026 (as revised in July 2025) are revenues of £43.6 million and profit before tax of £400,000.

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