Sosandar reports soaring sales in ‘golden quarter’

Women’s fashion brand Sosandar has reported a 10% rise in revenue to £13.4 million for the three months to 31 December 2025 - the 'golden quarter' - versus £12.2 million for the same period in the year before.

The company cites “continued momentum in own site performance”, with revenue up 27% on the prior year, as well as encouraging performance through stores, as gross margin hit 66% - up from 64.7% in the previous year

As well as higher site traffic, Sosandar saw improved conversion rates and increased order volumes from new and existing customers for the period.

The Q3 performance is a continuation of the return to revenue growth that Sosandar reported in November for the first half of its financial year (the six months to 30 September 2025), when revenue rose 15% to £18.7 million - up from £16.2 million the previous year.

That was supported by a "strong rebound" to its direct-to-consumer website following a five-month disruption to trading through Marks & Spencer, following its cyber attack.

M&S continues to trade with stock levels below the prior year following the cyber incident, but stock levels are expected to normalise by spring 2026.

Ali Hall and Julie Lavington, joint-CEOs of Sosandar plc, said: “We're pleased to see the positive momentum has continued into the second half of the financial year, with continued revenue growth and improved margins.

“The foundations have been laid for sustained profitable and cash generative growth and we are excited for what 2026 will bring.”

The third quarter trading performance was in line with management expectations and on track to meet market expectations for the full year.

Sosandar believes that current market expectations for the year ending 31 March 2026 are revenues of £43.6 million and profit before tax of £400,000.