Sosandar swings back to profit as revenue jumps 14%

Women’s fashion brand Sosandar has reported a "strong" growth in revenue of 14% to £42.3 million for the full year of 2026.

The brand also reported a gross margin increase to 63.9%, compared to 62.15% in 2025, and expects to report a profit before tax (PBT) of £0.4 million, compared to a loss of £0.1 million in 2025.

The brand attributed its performance for the year ending 31 March to increased traffic and order volumes (from both new and returning customers) and improved conversion - with all of its categories performing well.

While sales were particularly strong on its own site, with revenues up 24% compared to 2025, Sosandar also remained one of the top-selling brands across its third-party partners, including NEXT.

Following a five-month disruption in trading at Marks & Spencer in the first half of 2025 due to a cyber incident, the brand now reported that stock intake was back to expected levels.

The cyber incident had heavily weighed on the brand's profitability in the prior year. Sosandar noted that its six standalone stores, which are all in their second year of trading, were also performing well, particularly those located in market towns.

It added, however, that "as expected" its store portfolio would continue to weigh on overall profitability as they had not yet reached maturity, particularly those in shopping centres.

The brand commented that margin enhancement and profitability, including across its store portfolio, had remained "firm priorities" over the full year 2026 and that its reported profits align with market expectations.

This latest trading update builds on a "very positive" golden quarter in the three months to 31 December 2025, where the brand reported a 10% rise in revenue to £13.4 million.