Sophia Webster reveals new website as online sales triple
Sophia Webster has unveiled a new content-driven website in response to a rapidly growing fanbase of “digitally-savvy, content-thirsty” customers.
The British footwear and accessories designer has achieved a triple-digit growth in online sales in the past year alone and has increased her social media following by more than 165%. Online sales now account for £1m in gross sales.
The new site is designed to fuse content and commerce, reflecting Webster’s “glossy, high-octane” brand imagery. Catering to Webster’s audience of digital natives, the platform introduces features such as a regular playlist mixed by the site’s new resident DJ, DJ Yasmin, and curated by Rinse FM.
Developed in partnership with London-based digital agency Electric Labs and designer Bradley Bell, the site is fully responsive across four devices (widescreen, desktop, tablet and mobile), with a one-page check-out mechanic and real-time stock levels.
A grid-based layout takes cues from social media channels and allow for adaptable and ever-changing content feeds. Images from Webster’s London Fashion Week presentations, user-generated content submitted by shoppers, campaign films, and behind-the-scenes looks at Webster’s design sketches also feature.
Webster has enjoyed a high-profile 12 months. Earlier this year she announced a collaboration with Mattel for Barbie, which resulted in a collection of nine styles of shoes for adults and children that played on Barbie and Webster’s styles. She was also named Breakthrough Footwear & Accessories Designer of the Year by WGSN at their annual WGSN Global Fashion Awards in May.