Soho reveals “eye-catching” art installation with London College of Fashion

Ten students on the BA (Hons) Fashion Imaging and Illustration course at the London College of Fashion (LCF) have been selected to showcase their talents with a 250ft outdoor exhibition in Soho.

Located on Berwick Street and Hopkins Street, the exhibition, which is on the hoarding of a development site which will reveal 10 new retail spaces and two restaurant opportunities in 2023, is in partnership with London landlord Shaftesbury PLC.

The 10 students were selected by a panel including Simon Quayle, Executive Director at Shaftesbury, and Lindsay Pentelow, Creative Director, School of Media and Communication, at the London College of Fashion.

The 10 illustrations celebrate the history of Soho through the eyes of the students and include bold vibrant street scenes, as well as themes of punk, music and fashion.

Simon Quayle said: “Shaftesbury is delighted to be part of this initiative to support the emerging talent from this important creative course. Soho has long been renowned as a location for the creative industries, so this is the perfect place for the students to illustrate what Berwick Street and Soho means to them.

This collaboration marks another chapter of our long-standing partnership with London College of Fashion, which has endured for over a decade.”

Lindsay Pentelow added: “These bold and eye-catching illustrations capture and celebrate the history of this iconic street and its position in the centre of Soho, whilst also looking into the future of its development. This has been a fantastic brief and opportunity for London College of Fashion's highly creative and innovative BA (Hons) Fashion Imaging and Illustration students.

“The illustrations are a perfect way to help celebrate the rich heritage of London College of Fashion in this area of London, at a time when we are also looking ahead to a new chapter in our story and to our future home in Stratford, where we will open our doors in East Bank in September 2023.”

The 10 carefully selected students were Liyun Li, Liv Treweeke, Eleanor Parry-Hensley, Neda Yankova, Rosemary James, Nerea Gómez Martín, Elly Rodbert, Annabel McLaughlin, Katie Digan and Heidi Pickover.