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Sockshop partners with LGBT Foundation for new pride collection

Tom Shearsmith
28 September 2022

Sockshop, the sock and hosiery retailer, has announced the launch of three brand new additions to the Sockshop Pride Collection and a campaign in partnership with the team at LGBT Foundation.

Available online now, 20% of each sale of the Sockshop Pride socks is donated to LGBT Foundation to support the work they do within the LGBTQ+ Community.

LGBT Foundation, formerly known as The Lesbian & Gay Foundation, is a national charity based in Manchester with a wide portfolio of services. With a history dating back nearly 40 years, it campaigns for a fair and equal society where all lesbian, gay, bisexual and trans people are able to reach their full potential. They support over 40,000 people directly every year, and a further 600,000 online.

As proudly worn by the LGBT Foundation team within the campaign, the new range includes Pride Trainer Socks, Pride Knee Highs and Progressive Pride Socks, joining the best-selling classics Pride Rainbow True Socks and Pride Love Is Love styles.

All styles are made with a soft and silky-feel bamboo rich blend which is kind to all skin types, including the most sensitive.

Alok Ruia, Director at Sockshop, said: “We are so happy and honoured to continue our partnership with LGBT Foundation, supporting important events, milestones and landmark days throughout the year, and a big thank you to LGBT Foundation team for modelling the new Sockshop Pride range.”

Faye Li, Income Generation Manager at LGBT Foundation, commented: “Sockshop was one of the very first corporate partnerships established at LGBT Foundation, and we are extremely proud to have worked with the team for over 4 years. In that time, Sockshop have helped to raise vital awareness of issues impacting LGBTQ+ people, as well as raise much needed funds to enable our life-saving services to continue.”

The socks retail at £3.99 and are available in sizes: 4-8, 7-11 and 12-14.

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