Social-activist brand TOMORROW collaborates with Olafur Eliasson's Little Sun for new collection

Social activism brand TOMORROW has unveiled their latest collection, Power Of The Sun, in support of Olafur Elliasson's non-governmental Solar Energy Organisation, Little Sun.

In partnership with respected artists, TOMORROW and Little Sun have created a sustainable collection that raise awareness and funds for the organisation's solar energy work, in addition to supporting the artists involved.

The sustainable product range comprises of PETA-approved, organic cotton t-shirts, sweatshirts and tote bags made from recycled fabrics. Each design is created on a made-to-order basis, printed direct-to-garment with water-based inks to prevent wastage and water pollution.

The company has committed to an ethos that offers consumers a pathway to activism via their platform and collections, celebrating artists in addition to shining a light on the social and environmental injustices. The Little Sun Collection addresses and donates proceeds to the climate emergency, using art and creativity to increase the importance of sustainable and renewable energy.

50% of proceeds from the collection will be equally split between the artists involved, with the other half donated to Little Sun. The brand worked with several artists for the collection including Pia Riverola, Hye Sea, B.D. Graft and Jordy Van Den Nieuwendijk, all of whom created varied work inspired by the Sun.

In celebration of Earth Day 2021 this week, TheIndustry.fashion's sustainability hub has all the latest news.