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Snow Peak opens flagship store in London’s St James’s Market

Tom Bottomley
25 October 2019

Innovative Japanese outdoor lifestyle brand Snow Peak has today opened its new 4,300 sq ft retail store at 16a Regent Street, part of London’s revitalised St James’s Market.

The new store showcases Snow Peak’s high-quality camping equipment and clothing, creating an inviting and immersive customer experience through a curated retail store with a café space – in partnership with Workshop.

Snow Peak

Kei Saito, director of Snow Peak UK, said: “We were excited to find such a great retail space in St James’s Market, surrounded by specialty stores and restaurants with a quality focus. We are very happy to begin our new chapter of the business here.”

Already established with key retailers throughout Europe, Snow Peak’s new store aims to celebrate the Japanese concept of Noasobi or “playing in the outdoors”, with the brand’s line line of Japanese-designed, lifetime-guaranteed products for outdoor living.

September 2019 saw the launch of the brand’s UK e-commerce website,



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