Slowear brings womenswear to UK for the first time in London store
Italian multi-brand retail concept Slowear has added a new dedicated womenswear area to its store at 15 King’s Road in London for the first time, following a recent store redesign.
It also follows launching womenswear in Milan, New York and Paris, making London the fourth major city to be “a destination for women who share the brand’s philosophy of high quality, sartorial refinement and timeless style”.
The womenswear offer is described as “discreet yet contemporary elegance” that combines material research, meticulous detailing and versatility.
Standout pieces include knitwear crafted from the finest seasonal yarns and fabrics, with particular attention to sustainability and responsible production, as well as tailored outerwear such as the ‘Primo Loden’, which “reinterprets a true icon of the masculine wardrobe through a contemporary and feminine lens”.
There’s also a wide selection of trouser fits, featuring volumes and silhouettes “designed to ensure style and impeccable elegance for every occasion”.
The King’s Road store is one of three Slowear locations in London, alongside 25 Marylebone High Street and 58 South Molton Street, which sell its own Incotex, Montedoro, Zanone and Glanshirt brands.
