Sloane Stanley reveals new fashion and homeware King's Road pop-ups

The Sloane Stanley Estate has revealed it has signed up two new debut pop-up shops within its King’s Road retail portfolio.

Online homeware accessories retailer, Hunter & Co., founded in February 2017, opens for two weeks today at 341 King’s Road, while online "new and pre-loved" designer fashion retailer, The Wardrobe Workshop, which only began trading in November 2018, begins a two-week stint at 325 King’s Road on 25 February.

Hannah Grievson, commercial property manager at Sloane Stanley, comments: “Pop-ups have always been an important component in our leasing strategy. These short term lets have a history of success on the King’s Road.

“They give important exposure to new and engaged audiences for emerging brands looking to establish their customer demographic. It’s wonderful to see these unique concepts flourish from online to bricks and mortar, and the pop-up platform is an ideal way to do this.”

The Wardrobe Workshop is a retailer which adopts a unique two-way platform merging independent brands with revived pre-loved fashion, in one space. Combatting the fast fashion model, the brand’s strategy is focused on sustainability and the environmental impact of retail.

Starting as an e-commerce business, the brand will be selling luxury labels, including Alexander McQueen, Givenchy, Valentino and Gucci, at their first ever pop-up venture on the King’s Road, in the heart of Chelsea.

Charlotte Bowring, founder of The Wardrobe Workshop, says: “The King’s Road is a hugely desirable location for us to showcase our unique fashion concept and we are so pleased to have the opportunity to trial this on one of London’s most iconic streets. This pop-up is the natural step in growth for our successful online business. We’re passionate about bringing both pre-loved and new fashion into one space and consider the Chelsea catchment a great place to do this.”