Slazenger unveils second ‘Off-Court’ collection and debuts womenswear

Heritage British sports brand Slazenger, which was acquired by Frasers Group (formerly Sports Direct International) in 2004, has launched its second, more premium ‘Off-Court’ collection, also introducing womenswear for the first time.

Drawing inspiration from Slazenger’s archives spanning tennis and golf, the collection reimagines Slazenger’s heritage through modern silhouettes under the guidance of TikToker-turned-Slazenger Creative Director Alexei Hamblin.

Hamblin, 23, was brought to the attention of Slazenger and Michael Murray, CEO at Frasers Group, following the TikToker’s TT series in which he had been critiquing the brand for how it had gone downhill since its days as a leading British sports brand.

Known in the TikTok world as ‘The Slazenger Guy’, he was then brought in “behind the scenes” to steer the brand towards a vision that feels relevant to Gen Z, before recently being appointed the brand’s Creative Director.

Following the debut of Off-Court in April 2026, the new 14-piece collection, which is now exclusively available in-store at Flannels X on Oxford Street, as well as on both the Slazenger and Flannels websites, features Off-Court’s signature rich burgundies, navy and cream tones, with traditional plaid accents and houndstooth patterns throughout.

The debut womenswear offering includes a knitted tennis dress, a contemporary interpretation of the traditional golf V-neck sweater, a ‘skort’ and a selection of elevated summer essentials.

Meanwhile, the menswear collection expands on the design language established in the first capsule, featuring a terrace-inspired track jacket, Bermuda-style denim shorts and graphic shirts.

The hero piece for the summer capsule is the ‘Back Page Woven Shirt’, featuring a cropped cut and old Slazenger newspaper advertisements to bring the brand’s rich history to life.

Hamblin said: “This collection is where we really started digging into the depth of Slazenger's archive. Beyond tennis, the brand has such an incredible history across British sport, and we wanted to celebrate that while introducing new product categories and womenswear for the first time.

“Every piece feels nostalgic but still really wearable today, and I'm excited to be bringing Off-Court back with a bang.”

Continuing Off-Court's commitment to making premium design more accessible, the collection is priced between £40 and £90, combining “elevated fabrics, thoughtful detailing and fashion-led silhouettes” without compromising on offering customers good value.

Last week saw Slazenger launch a new Summer 2026 video campaign in which Hamblin and Slazenger’s Head of Marketing, Joel Taberner, attempt to break the 11-hour, 5-minute record for the longest tennis match in history, set in 2010. Both the regular Slazenger performance range and Off-Court pieces feature in the video.