SKIMS unveils Post Malone as face of new men’s campaign
SKIMS has unveiled the latest evolution of its growing menswear category, which launched in 2023, with a campaign fronted by American rapper and singer Post Malone.
Shot against the rugged and expansive backdrop of a ranch in Utah by photographer Theo Wenner, Malone models a range of ‘Realtree’ camouflage printed styles "which bring a bold, outdoor-inspired edge to SKIMS’ signature silhouettes", including underwear, a T-shirt, a zip-up hoody and a heavyweight fleece jogger.
Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, said: "Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign.
"This launch is a big moment for us, not only because we’re expanding our menswear line, but also because we’re introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit."
Post Malone added: "I’m all about comfort and feeling good in what I wear. These pieces are fun, the camo especially stands out to me. I’ve always been into camo."
On Monday, SKIMS announced the appointment of Robin Gendron as President of Europe, the Middle East and Africa (EMEA). Gendron, who was previously President of EMEA at Michael Kors, will oversee the launch of the new 12,000 sq ft flagship SKIMS store in the old Ted Baker unit on Regent Street, set to open in summer 2026.
The full new SKIMS men’s collection will be available to purchase from tomorrow, 21 August, on the SKIMS website and in its stores.
