SKIMS selects Westfield London for second UK store
Kim Kardashian and Jens Grede’s shapewear brand SKIMS has signed for a second UK store at Westfield London (White City), set to open in 2027, according to media reports today.
It will add to last month’s highly anticipated opening of SKIMS’ first UK flagship store at 245-247 Regent Street, formerly occupied by Ted Baker, which was originally announced last year.
The 12,000 sq ft flagship is currently offering the full SKIMS product range, including shapewear, underwear, loungewear, menswear and accessories, alongside seasonal collections and pieces from the NikeSKIMS collaboration.
The Westfield London store will bring SKIMS’ signature collections to West London and “further strengthen” the destination’s fashion, sport and lifestyle offer.
Constantin Wiesmann, Director of Leasing, Northern Europe at Unibail-Rodamco-Westfield, said: “SKIMS is one of the most influential lifestyle brands in the world today, and its arrival at Westfield London is a strong endorsement of the destination’s appeal to world-leading brands.
“As consumer expectations continue to evolve, we’re focused on bringing the most exciting global names to our centres and delivering a retail experience that continues to lead the market.”
Last month, SKIMS opened a 6,200 sq ft store in the Dubai Mall, the brand’s second and largest location in the UAE, while it also recently announced it will be launching in India via Reliance Brands, with stores planned in Delhi and Mumbai.
Earlier this month, SKIMS appointed former Global Communications & Brand Partnerships Director at Victoria Beckham, Jasmine Sevan, as Vice President of Communications, reporting to Chief Communications Officer Tracy Nguyen.
