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Skims launches latest swimwear collection

Jeremy Lim
26 July 2022

Kim Kardashian's Skims is continuing to make moves in the swimwear category with the launch of its new swim collection.

The 23-piece collection sees the reinvention of the solutions-oriented brand's favourite styles, with one piece featuring zips, and new micro styles including the Micro Triangle Top, the Micro Tanga Bottoms and the updated cut out Monokini.

Novel elements to the swim assortment include Swim Gloves, the Swim Tank Dress and the Swim Cycle Suit as well as new colourways such as Marble white and Taffy pink, designed with Skims signature fit and comfort to offer flattering, targeted support.

The collection is the first to have been created using recycled nylon fabrics as the brand continues to experiment with new technology and fabrications.

Skims worked with 2000’s alternative photographer Mark Hunter (Cobra Snake) for the accompanying ad campaign, which features Paris Jackson, Bella Poarch and Madison Bailey.

Paris Jackson said in a statement: “I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment. I love the brand and doing this shoot was so much fun.”

Bella Poarch added: “I’m so thrilled to be a part of the new SKIMS Swim campaign! I’m obsessed with the new collection - from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way. I couldn’t be more excited to work with them.”

Available in sizes XXS-4X, the collection will be available for purchase exclusively on SKIMS.com from 28 July. Prices range from £32- £108.

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