SKIMS launches 'Fairy Butt Mother' campaign starring Kim Kardashian
SKIMS has launched a new campaign titled ‘Fairy Butt Mother’ starring the shapewear brand’s co-founder Kim Kardashian, with a firm focus on its latest "booty enhancing" products.
In what is described as "another breakthrough launch offering a one-stop shop to achieve the bootylicious curves of your dreams", the campaign video kicks off with a woman in the gym frustrated by her results no matter how hard she works out.
View this post on Instagram
Unexpectedly she gets a visit from Kardashian, her 'Fairy Butt Mother,' who hears her pleas for help. With a wave of her SKIMS magic wand, the woman's 'butt fairy' instantly enhances her curves and boosts her confidence.
SKIMS 'Ultimate Butt' is a new product line of shapewear, bodysuits, and leggings designed to give the wearer’s bottom instant lifting and rounding results, "because sometimes all it takes is a little built-in support to obtain the butt you’ve always wanted".
The witty campaign was written by comedian and writer, Michelle Wolf, and directed by Ben Carey. The same duo previously wrote and directed SKIMS viral Ultimate Nipple Bra campaign.
The SKIMS ‘Ultimate Butt’ collection is available for purchase from today, 13 February, in-store and on the brand’s website.
