SKIMS kicks off Flannels roll-out with pop-up at Leeds flagship

SKIMS has today launched a 1,000 sq ft pop-up in the Flannels flagship store at 115-126 Briggate in Leeds, as it looks to firm up its UK presence ahead of opening a flagship of its own on Regent Street in London in summer 2026.

The American shapewear, loungewear and swimwear brand, which was co-founded by Kim Kardashian and Jens Grede in 2019, has also today launched on the Flannels website. Here, customers can now shop SKIMS’ core ranges, including ‘Fits Everybody’ and ‘Seamless Sculp’.

SKIMS will then roll out to other select Flannels stores nationwide in the coming weeks, with new seasonal drops landing in-store for the first time across regional cities in the UK.

Next up will be with Flannels at Meadowhall shopping centre in Sheffield, and its store at 15 Parker Street in Liverpool, both launching SKIMS on 15 October.

They will swiftly be followed by launches in Flannels in Belfast, as well as the Cruise store in Glasgow, on 17 October, then Flannels at the Metrocentre in Gateshead and its store at West Quay Shopping Centre in Southampton on 24 October.

David Epstein, Chief Brand Partnerships Officer at Frasers Group, said: “Flannels is home to the hottest and most in-demand luxury brands – making SKIMS the perfect addition.

“We've demonstrated time and again that we have the trust of global brands, connecting them with the new generation of luxury consumers, especially in regional locations where Flannels continues to lead.

“I’m hugely excited to announce the launch of SKIMS in Flannels, reinforcing the role we play in modern luxury and aligning the right brands with the right customers at the right time.”

In August, SKIMS appointed Robin Gendron as President of Europe, the Middle East and Africa (EMEA) to accelerate the brand’s global expansion.

Gendron was previously President of EMEA at Michael Kors and brings over 15 years of experience across wholesale, retail, merchandising and operations.