SKIMS enlists SZA as face of its ‘Fits Everybody’ campaign

Kim Kardashian’s solutions-orientated brand SKIMS has enlisted Grammy-award winning artist SZA as the face of the latest ‘Fits Everybody’ campaign.

The brand has become renowned for its marketing strategy and its unparalleled ability to tap into pop culture with its talent led campaigns. In the campaign prior, SKIMS featured Simona Tabasco and Beatrice Grannó from overtly popular TV series The White Lotus.

SZA said: "I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy."

The artist was selected to represent the female-owned brand as she represents the "all-American female success story". Her story is one of determination, diversity and distinctive talent, being one of the most influential voices of change in her industry.

Kim Kardashian, Co-Founder & Creative Director, SKIMS: "SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honoured for her to be featured in SKIMS’ latest campaign."

SZA is currently on her sold out SOS tour, with her ground breaking album spending seven weeks at No.1 in the US. The campaign launch coincides with SZA’s final tour stop at SKIMS' birthplace - LA.

Unlike traditional one-size fits all underwear and clothing, the Fits Everybody collection is available in nine sizes (XXS-4X) and nine core colourways. The prices ranges from £16 lace thongs to an £82 maxi dress.