SKIMS debuts first holiday livestream 'Kimsmas Live!' with Kim Kardashian

SKIMS is entering the holiday season with its first venture into live entertainment: 'Kimsmas Live!', a 45-minute festive livestream hosted by Kim Kardashian and broadcast exclusively on TikTok.

The event marks a major moment for the solutions-driven apparel brand as it deepens its relationship with its community and expands into shoppable live content during one of the busiest retail periods of the year.

For those of us in the UK, it's going to be a long night. Hosted on 3 December 6:30 PT, where SKIMS is headquartered, the live will take place in the early hours of 4 December at 2:30 BST.

Leaning into the nostalgia of classic holiday variety shows, the show will feature exclusive holiday deals, limited bundles, giveaways and curated picks from Kardashian herself.

The live will include celebrity guest appearances and surprise segments announced only during the broadcast, creating a sense of real-time exclusivity tailored for a fanbase that thrives on immediacy and limited-edition drops.

"Kimsmas Live! is about celebrating the holidays in a fun, creative, real-time moment with my community," said Kim Kardashian. "We’ve put together something special - surprises, festive moments, exclusive deals, giveaways, and bundles you can only experience in the live stream."

The brand teased the event earlier in the day with an animated promo featuring Kim and Kris Jenner, soundtracked by an original Kimsmas jingle.

@kimkardashianKimsmas Live! Tune-in to @KimKardashian on TikTok, Wednesday, December 3rd at 6:30pm PT♬ original sound - Kim Kardashian

"Livestreaming allows us to meet our community where they already are - in real time," added Jens Grede, Co-founder & CEO of SKIMS. "Partnering with TikTok gives us the opportunity to build an experience that’s both entertaining and highly shoppable for the holiday season."

The livestream is being produced in partnership with OBB Media, the studio behind projects with Sabrina Carpenter and IShowSpeed. Emmy Award-winning multi-cam director Sam Wrench will direct the show.

For SKIMS, the livestream represents a strategic step in customer engagement as the brand continues its rapid expansion across apparel, underwear, loungewear and menswear. Meanwhile, it's plotting its UK takeover. In May, SKIMS announced it is to open its first UK standalone store on London's Regent Street.The brand signed a ten-year lease on the 12,000 sq ft store, which has been vacant since last summer, with landlord The Crown Estate. It is anticipated that the new store will open in summer 2026.